Why Marketing Videos Are So Important
We are living in an interesting day and age. We are obsessed with all types of visual stimulation. We can follow celebrities on Instagram to get a glimpse into their home life. We can follow the President on Twitter. We can use Skype to talk to someone face to face in Italy. It’s interesting to think that this is the first time in history people have been able to be so connected to one another through technology. I can only imagine what’s next.
When it comes to small and large businesses alike, it’s just as important to keep that technological connection. While, a lot of businesses don’t realize the value and the importance of online video advertising, it is becoming the future. By adding video to your business, you are engaging your customers in ways that can’t be conveyed through the written word. Video gives you the opportunity to establish an emotional connection to your business and your products. In turn, this allows your customers to feel more comfortable with you as business and increase your brand loyalty. Forrester Research Group said in a recent study that, “video is 53 times more likely than text pages to appear on the first page of a search engine.”
I have put together four simple reasons why online marketing videos are so important:
They Are Cost Effective: You don’t have to break an arm and leg to make a marketing video.
Unlimited Reach: YouTube receives 1 billion unique visitors a month (that means that 1 billion different people went on YouTube a certain number of times- not 500 million people went on YouTube 1 billion times).
Connects You To Your Customers: When you get a call from a telemarketer, it doesn’t matter what they are selling, you are angry immediately. You don’t think about the person on the other end of the line. It’s just a voice interrupting your day at an inopportune time. Through video, you are humanizing that product. You aren’t just a voice on the other end of the line. You are putting a face to that product.
Social Networking: When you engage your customers with a video they like, they will share it with others.
When researching this topic to write about, one thing I continually read was that the small businesses that don’t start using this will peril. Advertising on television and radio is out. The most cost effective ways to advertise and pick out your specific advertising take place right on your computer. It takes place in advertising campaigns, Google advertising, but most importantly video advertising. While it might cost you some money to build your videos, there is no monthly investment. There is no maintenance fee. All you have to is upload and wait for your customers to come to you. There really isn’t a way to making advertising any simpler than this.