Business 101: Preparing for a Video Shoot

POSTED BY HOW2MEDIA

IF YOU’RE READING THIS, EITHER YOU HAVE HAD VIDEO SHOOTS IN THE PAST THAT DIDN’T GO SO WELL, OR YOU ARE IN THE MIDST OF PLANNING A VIDEO SHOOT.  NO MATTER WHAT YOUR SITUATION IS, THIS ARTICLE, AND MORE BUSINESS 101 ARTICLES IN THE FUTURE, WILL HELP YOU PREPARE IN THE BEST POSSIBLE MANNER IN ORDER TO REAP ALL THE AMAZING BENEFITS A VIDEO SHOOT CAN PROVIDE TO A COMPANY.

Lesson 1:  Listening

MUCH LIKE EVERYTHING IN LIFE, PREPARING FOR A VIDEO SHOOT REQUIRES THE ABILITY TO LISTEN, NOT JUST HEAR WHAT THE VIDEO PRODUCTION COMPANY IS SAYING.  LISTENING ALLOWS YOU TO FULLY UNDERSTAND AND COMPREHEND EVERYTHING BEING TOLD TO YOU IN THE PLANNING STAGES OF A VIDEO SHOOT.  MANY TIMES, YOU MAY HEAR WHAT THE VIDEO PRODUCTION COMPANY IS SAYING TO YOU, BUT, AT THE SAME TIME, YOU ARE THINKING OF YOUR REBUTTAL.  THIS PUTS YOU AT A DISADVANTAGE RIGHT OFF THE BAT BECAUSE THE INFORMATION BEING EXPLAINED TO YOU IS FOR YOUR BENEFIT ENTIRELY AND WILL HELP MAKE A FILMING DAY EASY, LEAVE LITTLE ROOM FOR SURPRISES, AND WILL ALLOW FOR ULTIMATE SUCCESS IN THE VIDEO PROJECT IN THE END.  IF YOU ARE THE TYPE TO ONLY “HEAR” WHAT SOMEONE IS SAYING AND NOT ACTUALLY “LISTEN”, TRY CLOSING YOUR EYES DURING THE CONVERSATION WITH THE VIDEO PRODUCTION COMPANY.  LOSING THE SENSE OF SIGHT WILL ULTIMATELY ALLOW THE SENSE OF HEARING TO INCREASE.  THIS IS WHY, MANY TIMES, YOU WILL HEAR THAT SOMEONE WHOM SUFFERS FROM BLINDNESS WILL HEAR THINGS OTHERS CANNOT.  SAME HOLDS TRUE FOR MANY WHOM SUFFER FROM DEAFNESS TO WHERE THEY WILL SEE MUCH BETTER THAN A PERSON WHOM CAN HEAR.  ONCE YOU ARE ABLE TO LISTEN TO WHAT THE VIDEO PRODUCTION COMPANY IS EXPLAINING TO YOU, YOU ARE THEN EQUIPPED MUCH BETTER FOR QUESTIONS YOU MAY HAVE OR EVEN TRUE REBUTTALS.  ONCE YOU ARE ABLE TO ASK THE RIGHT QUESTIONS, WHICH WILL LEAD TO YOUR ADVANTAGE IN THE FILMING OF YOUR COMPANY, YOU ARE ABLE TO HAVE A FULL GRASP OF WHAT TO EXPECT ON THE DAY OF FILMING, WHICH WILL LEAD TO YOUR FULL KNOWLEDGE AND EXPECTATIONS FOR THE END RESULT.

Why Marketing Videos Are So Important

Why Marketing Videos Are So Important  

      We are living in an interesting day and age. We are obsessed with all types of visual stimulation. We can follow celebrities on Instagram to get a glimpse into their home life. We can follow the President on Twitter. We can use Skype to talk to someone face to face in Italy. It’s interesting to think that this is the first time in history people have been able to be so connected to one another through technology. I can only imagine what’s next.

When it comes to small and large businesses alike, it’s just as important to keep that technological connection. While, a lot of businesses don’t realize the value and the importance of online video advertising, it is becoming the future. By adding video to your business, you are engaging your customers in ways that can’t be conveyed through the written word. Video gives you the opportunity to establish an emotional connection to your business and your products. In turn, this allows your customers to feel more comfortable with you as business and increase your brand loyalty. Forrester Research Group said in a recent study that, “video is 53 times more likely than text pages to appear on the first page of a search engine.”

I have put together four simple reasons why online marketing videos are so important:

• They Are Cost Effective: You don’t have to break an arm and leg to make a marketing video.

• Unlimited Reach: YouTube receives 1 billion unique visitors a month (that means that 1 billion different people went on YouTube a certain number of times- not 500 million people went on YouTube 1 billion times).

• Connects You To Your Customers: When you get a call from a telemarketer, it doesn’t matter what they are selling, you are angry immediately. You don’t think about the person on the other end of the line. It’s just a voice interrupting your day at an inopportune time. Through video, you are humanizing that product. You aren’t just a voice on the other end of the line. You are putting a face to that product.

• Social Networking: When you engage your customers with a video they like, they will share it with others.

When researching this topic to write about, one thing I continually read was that the small businesses that don’t start using this will peril. Advertising on television and radio is out. The most cost effective ways to advertise and pick out your specific advertising take place right on your computer. It takes place in advertising campaigns, Google advertising, but most importantly video advertising. While it might cost you some money to build your videos, there is no monthly investment. There is no maintenance fee. All you have to is upload and wait for your customers to come to you. There really isn’t a way to making advertising any simpler than this.

AdWords & How It Can Change Your Business

What Is AdWords?

I can’t remember the last time that I was a commercial, because with DVR, I don’t have to. If I am listening to the radio and the music stops, then I change the station. The only time I ever pay attention to ads is when it pops up on my computer, or I am forced to watch one before my YouTube video starts. This is the first time in history that paying for a commercial on TV or paying for a radio spot are just not worth the money. You are going to shell out a huge portion of your advertising budget to pray that someone in your target market hears your spot. That’s why AdWords has become so effective and is the future of advertising.

According to Wikipedia, “Google AdWords is an online advertising services that places advertising copy at the top bottom or beside the list of search results Google displays for a particular search query.” That may have been true a few years ago, but now Google AdWords has taken over the internet. When you sign up for Google AdWords your Ad can appear in one of four places:

Google Search Sites: Other search sites that are a part of the Google network (AOL for instance)

Mobile Search: On your cell phones, IPads or other mobile devices

On Websites Your Customers Visit

Google Display Network: I.e. Gmail, Blogger, YouTube etc.

Right now, 90% of people that are searching for a specific product or service, are doing so on Google. With AdWords you can segment your Ad to ensure that you are only advertising to people that would be interested in your products. For instance, if you own an upscale men’s clothing store in Delray Beach, Florida, you can decide you want to build an ad campaign to men only between the ages of sixteen and seventy- five. You want your ad to appear in every city between Fort Lauderdale and West Palm Beach and only between the hours of 8am and 8pm.

Why Should I Use AdWords:

• Your Competitors Are Doing It: This is the future of advertising. You can decide you don’t want to do it, but if you aren’t being seen, you aren’t being called. Your competition is utilizing this feature and they are getting results. Furthermore, your competition can actually advertise on your website (see our blog post on remarketing)

• You Only Pay For Results: You only pay when someone actually clicks on your ads. Your business can be seen 1,000 times in one day, but if only 100 people click on your ad, then you are only paying for those 100 people.

• Targeting: You can set up your ad based on demographic, location, language, time of day, goods sold, etc.

• Return on Investment: It is the most cost effective way to advertise your business or product, because you aren’t wasting your money on advertising to someone that won’t be interested in your products. You are only advertising to people specifically looking at what you have to offer. Not to mention, with analytics you can see exactly who clicked on your ad, what happened when they did, where they were and how long they spent on each page of your website.

• Ease of Entrance & Exit: When you set up Google AdWords, your Ad will show up immediately. What’s nice is that you can have multiple Ads going offering different products and specials. If you are slow on a Tuesday at 4:00, you can change your Ad to say “Come in within the next hour and receive 25% off” and then change it again an hour later.

How Much Does It Cost?

With AdWords, you do what’s known as pay-per-click. Sticking with the upscale men’s clothing example, let’s pretend your main keyword is “men’s suits.” This for easy numbers is $2.00 a click. That means that every time someone clicks on that ad, you are charged $2.00. Now, with that being said, you decide you want to invest $500/month (please note that, when your $500 is depleted, you will not be charged more until the following month)

So, you are paying $2.00/click, with a maximum budget of $500. You are selling these men’s suits for $150/ suit. Your cost for each suit is $75. Now, with your budget set, you have the potential for 250 clicks on your website. For easy numbers, let’s pretend that 100 of those people buy a suit from you.

                100 Suits Sold * $150 Suit = $15,000

                Now, $75 (The Cost for Each Suit) * 100 Suits Sold = $7,500

                15,000 (Total Profit) – 7,500 (Total Cost) = $7,500- $500 Total Investment = $7,000 Total Profit

So, for an initial $500 you are getting a costly return on your investment. Furthermore, that was on the low end of spectrum. That was assuming less than half your target audience actually found interest in your suits. So, that $7,000 could be even higher. Right now, AdWords is the future of advertising. There is no one in the world that doesn’t know what Google is. You can advertise on Google, you can force your target market to watch your ad on YouTube, you can advertise on your competition’s website, and you can get your name out there in ways that weren’t even possible even a few years ago. If you haven’t looked into AdWords, I recommend that you start immediately.

“World’s Greatest!…” honors a company who hits the watermark

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected M.W. Watermark to be a part of the popular television series.

“How does a company that is only 10 years old become one of the fastest growing companies in the filter press / water and wastewater industry….they do it by being innovative; taking ‘old’ manufacturing and filtration technology and bringing that technology into the 21^st century through innovation and new product lines. We think their story will be meaningful as well as educational to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Holland, Michigan facilities, to find out what the story behind the story is with this great and growing company, and to show the “World’s Greatest!…” viewers why M.W. Watermark was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Its award winning programming can be seen on national cable channels and local network affiliates across the country.

For more information, log on to http://www.worldsgreatesttv.com or call 561-364-2655.

“World’s Greatest!…” honors one of the country’s top marketers

How 2 Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected XanGo to be a part of the popular television series.

“XanGo in an independent multi-level marketing company operating in 36 different countries throughout the world, with over one million distributors. The companies’ primary product is XanGo juice, a blended juice product consisting of mangosteen and other juices, but they also distribute skin care and personal care products, as well as energy supplement and nutritional supplement products formulated with botanical ingredients. We think their story will be educational as well as meaningful to our viewers,” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time with company executives at the company’s Lehi, Utah facilities, to get the story behind the story on this fast growing company, and to show the “World’s Greatest!…” viewers why XanGo was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How 2 Media is a 21st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.

For more information, call 561-364-2655 or 561-364-2646 or log on to www.worldsgreatesttv.com

“World’s Greatest!…” honors an historic hand tool company

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected S K Hand Tool to be a part of the popular television series.

“You may very well be using an S K Hand Tool that you inherited from your father or even your grandfather. That’s because this 100% ‘Made in America’ company has been making some of the world’s best hand tools since 1921, and all their operations are still right here in the USA. We think their story will be meaningful to our viewers” said Robert Baccarie, Senior Producer of the show.

How2Media will be sending a film crew to spend time at the company’s Sycamore, Illinois facilities, to get the story behind the story on this great company, and to show the “World’s Greatest!…” viewers why S K Hand Tool was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.  Go to http://www.worldsgreatesttv.com to learn more.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.

Contact How2Media for more information at 561-364-2645 or 561-364-2648.

This “World’s Greatest!…” honoree is the total package

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Robin II to be a part of the popular television series.

“Robin II is one of those companies that we like to feature on ‘World’s Greatest!…’. They are very innovative, with over 36 years of foam cutting, molding, fabrication and engineering experience; providing custom molded packaging, molded coolers, military packaging, medical items packaging, displays, shock absorbing custom wood pallets, and much more. We think their story will be educational and meaningful to our viewers” said Robert Baccarie, Senior Producer.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Markesan, Wisconsin facilities, to find out what the story behind the story is with Robin II, and to show the “World’s Greatest!…” viewers why they were selected as the best in the custom molding and fabrication category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.  Log on to http://www.worldsgreatesttv.com.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.

Contact How2Media for more information at 561-364-2645 or 561-364-2648

Injection molder Darter Plastics latest “World’s Greatest!…” honoree

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Darter Plastics to be a part of the popular television series.

“Darter Plastics is one of those companies that we like to feature on ‘World’s Greatest!…’. They’re one of those great classic American small town/small business success stories that remain the backbone of the American economy by keeping and providing jobs. A privately owned company that provides their customers with complete “one stop” services….from initial thought to final assembly; Injection Molding, Engineering and part design, Pad Printing and much more. We think their story will be meaningful to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Becker, Minnesota facilities, to get the story behind the story on Darter Plastics, Inc. (DPI), and to show the “World’s Greatest!…” viewers why they were selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.  Find us on the web at http://www.worldsgreatesttv.com.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country. For more information on How2Media and their show lineup, please visit How2Media.tv.

Contact How2Media for more information at 561-364-2645 or 561-364-2648

This “World’s Greatest!…” honoree had it in the bag!

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Clear View Bag Company to be a part of the popular television series.

“Clear View Bag has a 51 year history, involving a family where the 98 year old founding grandmother is still somewhat involved in the company. This company is dedicated to being the fastest bag manufacturing plant anywhere, getting the customers from idea and need to custom package. But even after 51 years, they continue to innovate, serving multiple industries and numerous daily needs. We think their story will be meaningful and educational to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Albany, New York facilities, to get the story behind the story on Clear View Bag Company, and to show the “World’s Greatest!…” viewers why they were selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals. To see more visit http://www.worldsgreatesttv.com.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country. For more information on How2Media and their show lineup, please visit How2Media.tv.

Contact How2Media for more information at 561-364-2645 or 561-364-2648

Rollforming with the best in the business on “World’s Greatest!…”

Delray Beach, FL—-How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Beck Automation to be a part of the popular television series.

“Beck Automation is one of those companies that we like to feature on ‘World’s Greatest!…’. They are a very customer oriented company that manufacturers controls that operate rollforming machines. Those rollforming machines make a variety of items such as metal panels for roofing and siding, parts for cars, buses, airplanes, farm combines, tables, chairs, doors, windows, and much, much more. They don’t outsource their engineering processes, but rather listen to their customers and handle it themselves. Good companies and always good listeners. We think their story will be meaningful to our viewers,” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s St. Louis, Missouri facilities, to find out what the story behind the story is with Beck Automation, and to show the “World’s Greatest!…” viewers why they were selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.  Log on to http://www.worldsgreatesttv.com for information.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country. For more information on How2Media and their show lineup, please visit http://www.How2Media.tv.

Contact How2Media for more information at 561-364-2645 or 561-364-2648

“World’s Greatest!…” names SnapCab a newest honoree!

Delray Beach, FL—-How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected SnapCab to be a part of the popular television series.

“SnapCab is the leading elevator interior system company, and certainly one of those companies that we like to feature on ‘World’s Greatest!…’. Innovation, high quality materials and workmanship, along with the world’s largest selection of pre-engineered elevator interiors has made SnapCab an industry leader. That’s what leaders do, they pioneer, grow, and lead. We think their story will be meaningful as well as entertaining to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Warrington, Pennsylvania facilities, to find out what the story behind the story is with this great and growing company, and to show the “World’s Greatest!…” viewers why SnapCab was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.  You can find more information at http://www.worldsgreatesttv.com.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country. For more information on How2Media and their show lineup, please visit http://www.How2Media.tv.

Contact How2Media for more information at 561-364-2645 or 561-364-2648

“Cutting” edge company named as “World’s Greatest!…”

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected BMAC USA to be a part of the popular television series.

“After achieving great success in Japan and Europe, the BMAC premiere brand of hair shears finally comes to North America. More than half of all hair designers in Japan are now appreciating scissors made by BMAC and its parent company. Offering superb quality that is produced with pride by superior craftsmen, BMAC products now aims to lead the field in North America through BMAC USA. We think their story will be meaningful as well as educational to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time learning more about the company and it’s products, and in fact trying to get the story behind the story, in order to show the “World’s Greatest!…” viewers why BMAC USA was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country. For more information on How2Media and their show lineup, please visit How2Media.tv

 

Contact How2Media for more information at 561-364-2645 or 561-364-2648

“World’s Greatest!…” honors the world’s largest electronic components distributor

How2Media, the producers of the television show “World’s Greatest!…”, announced today they have recently selected TTI, Inc. to be a part of the popular television series.

“TTI is the world’s largest specialty electronic component distributor, and while the names of the manufacturers of all those components may not be household names, the customers that TTI sells to, are; names like Intel, G.E., HP, John-Deere, Caterpillar, Raytheon, and Lockheed Martin, just to mention a few.  We think their story will be educational and meaningful to our viewers,” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Fort Worth, Texas facilities, to find out what the story behind the story is with this great and growing company, and to show the “World’s Greatest!…” viewers why TTI  was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast-paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. The award winning programming can be seen on national cable channels and local network affiliates across the country. For more information on How2Media and their show lineup, please visit How2Media.tv

TTI, Inc., a Berkshire Hathaway company, is a specialty distributor of interconnect, passive, electromechanical and discrete components.

 

Contact How2Media for more information at 561-364-2645 or 561-364-2648

“Best Of!…” Oklahoma City takes you to the best place for veterinary care

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Veterinary Surgery Center to be a part of the “Best Of!!…” Oklahoma City series.

Veterinary Surgery Center is a small animal veterinary surgical referral practice that since 1986, has been providing clients, patients and referring veterinarians with extraordinary value, respect, and personal care. The Surgery Center has all the latest equipment, including a full sized human grade 1.0 Tesla high field MRI system, considered the gold standard imaging technique for the brain and spinal cord, in both humans and animals. We think their story will be both educational and meaningful to our Oklahoma City area viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the Oklahoma City Surgery Center facilities, to get the story behind the story on Veterinary Surgery Center, and to show the “Best Of!…” Oklahoma City area viewers why they were selected as the best in their category, and therefore featured on the show.

“Best Of!…” is a thirty minute show dedicated to highlighting the best companies, products, places, and people in the Oklahoma City area. Each show is a fast paced tour around the area, featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.
Contact How2Media for more information at 561-364-2645 or 561-364-2648

“World’s Greatest!…” selects a company opening and closing new doors

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected SOMMER USA to be a part of the popular television series.

“SOMMER USA, represents the U.S. subsidiary of SOMMER, the largest supplier of door openers in Europe. While the products are currently manufactured in Germany, where the design for these extremely quiet operation garage door openers originated, SOMMER USA is looking to begin building these German designed and engineered products in the U.S. by 2014, using U.S. Companies and U.S. workers. We are anxious for our viewers to see how they make these products operate so quietly” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s  U.S. facilities in Charlotte, North Carolina, to get the story behind the story on SOMMER USA, and to show the “World’s Greatest!…” viewers why they were selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.

Contact How2Media for more information at 561-364-2645 or 561-364-2648

“World’s Greatest!…” gives you a look at a company with drive

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Magna Powertrain to be a part of the popular television series.

“Magna Powertrain is one of those companies that we like to feature on ‘World’s Greatest!…’. A pioneer in the production of Transfer Cases, with a history going back to 1888, to being recognized today as the world market leader for 4WD vehicle transfer cases; equally suitable for small, cost-efficient SUVs, off-road vehicles, and heavy duty applications as well. They continue to develop new and innovative production technologies. That’s what leaders do, they pioneer, grow, and lead. We think their story will be meaningful as well as educational to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Saltillo, Mexico facilities, to find out what the story behind the story is with this great and growing company with such a long history, and to show the “World’s Greatest!…” viewers why Magna Powertrain, the indisputable world leader in transfer case production, was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.

Contact How2Media for more information at 561-364-2645 or 561-364-2648

“Best Of!…” gives you a Las Vegas feel in Oklahoma City

How2Media, the producers of the television show “Best Of!…”, announced today that they have recently selected Club One15 to be a part of the popular television series.

“Want a “big city” restaurant / nightclub experience? Then head to Oklahoma City!! That’s right, I said Oklahoma City. There you will find Club One15, offering a “Vegas style” experience, state-of-the-art LED lighting systems throughout, VIP sections, and much more. We think their story will be meaningful and entertaining to our Oklahoma City area viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Oklahoma City facilities, to get the story behind the story on Club One15, and to show the “Best Of!…” viewers why they were selected as the best in their category, and therefore featured on the show.

“Best Of!…” is a thirty minute show dedicated to highlighting the some of the best companies, products, and people in Oklahoma City area.. Each show is a fast paced tour featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.

Contact How2Media for more information at 561-364-2645 or 561-364-2648

“World’s Greatest!…” honors a hocky player’s paradise

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Perani’s Hockey World to be a part of the popular television series.

“When one hears the name Perani’s Hockey World, or HockeyWorld.com, they know they have arrived at “The Toystore For the Hockey Player”. From it’s beginnings over 35 years ago, award winning Perani has become a real leader in indoor, outdoor and street hockey equipment, as well as lacrosse. That’s what leaders do, they pioneer, grow, and lead. We think their story will be meaningful, educational, and entertaining to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s headquarters facilities in Flint, Michigan as well as in their 40,000 square foot Livonia, Michigan Superstore, to find out what the story behind the story is with this great and growing company, and to show the “World’s Greatest!…” viewers why Perani’s was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.

Contact How2Media for more information at 561-364-2645 or 561-364-2648

“World’s Greatest!…” honors a company keeping people moving

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Precision Escalator Products to be a part of the popular television series.

“You’ve probably stepped on 100’s if not 1000’s of escalators in Government offices, shopping malls, Airports, Sports Arenas and many other areas and never gave a second thought to who manufactures the thousands of parts, products and components that keep those escalators running efficiently and safely. Well, for over 20 years, that’s what Precision Escalator Products has been doing. In some of the most demanding and punishing environments, 24 hour-7 day, high traffic public transit equipment must constantly be up and ready, and Precision makes sure they are. We think their story will be meaningful to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s 90,000 square foot, state-of-the art facilities in Kenilworth, New Jersey, to get the story behind the story on Precision Escalator Products, and to show the “World’s Greatest!…” viewers why they were selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.
For more information, contact How2Media at 561-819-0853 or 561-819-0877.

“World’s Greatest!…” new honoree plays a major role in this year’s election

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Election Systems & Software to be a part of the popular television series.

“Election Systems & Software is a company that is driven by Proven voting solutions that give accurate results and reliability; People…over 450 dedicated election professionals with skills and experience; Passion that drives accountability and preparedness, and Pride in understanding the company’s role in having been supportive  of the democratic process for over 35 years. We think their story will be meaningful as well as educational to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time with some of the company’s key people, to get the story behind the story on Election Systems & Software, and to show the “World’s Greatest!…” viewers why they were selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.
Contact How2Media for more information at 561-364-2645 or 561-364-2648

“World’s Greatest!…” next airing

Tune in Monday, September 17th, at 11am EST/PST for the next episode of “World’s Greatest!…”  Get a behind the scenes look at how labeling affects your life on a daily basis, and how a nursery helps America grow!

Contact How2Media for more information at 561-364-2645 or 561-364-2648

Two-time “World’s Greatest!…” honoree Komatsu shows off it’s press!

Two-time “World’s Greatest!…” honoree Komatsu invited us to it’s Chicago, Illinois headquarters to show viewers how it’s press affects your life every day.  Click the link below to watch the video on the company’s website:

Komatsu Press

Let us know about your company or product. Contact How2Media for more information at 561-364-2645 or 561-364-2648

“World’s Greatest!…” announces latest airing schedule

“World’s Greatest!…”, the show taking you around the world highlighting the world’s greatest people, places, and products, today announced it’s latest airing schedule. The show is in it’s 6th season on ION Television. The upcoming airings are as follows:

Monday, September 17th, at 11am EST/PST
Wednesday, September 26th, at 6am EST/PST
Monday, October 1st, at 7am EST/PST
Monday, October 8th, 10:30am EST/PST
For more information, contact How2Media at 561-819-0853 or 561-819-0877.

Doing some heavy lifting!!

Today, our film crews are doing some heavy lifting with “World’s Greatest!…” honoree Konecranes.  We’ll show you why they are know worldwide for their cranes and hoists!
We’re always looking for industry ideas or a tip on a company that may be the “World’s Greatest!…” at what they do.  If you have some suggestions, How 2 Media, how to media, how2media,World’s Greatest!…

This “World’s Greatest!…” honoree helps the medicine go down!

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Creative Design & Machine to be a part of the popular television series.

“We found a unique company tucked in the hills of the Hudson Valley in New York State that we thought would be interesting to feature on ‘World’s Greatest!…’. The Company is Creative Design & Machine, providing innovative design and fabrication of custom manufacturing equipment, supplying that custom designed equipment to a Domestic as well as International customer base. We think their story will be meaningful and educational  to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Rock Tavern, New York facilities, to get the story behind the story on Creative Design & Machine, and to show the “World’s Greatest!…” viewers why they were  selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.  Watch past segments at http://www.worldsgreatesttv.com.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.  Learn more at www.how2media.com.
For more information, call 561-364-2645 or 561-364-2649.

Breathe easier with this “World’s Greatest!…” product

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Alen Corporation to be a part of the popular television series.

“A company that concentrates all their efforts and focus on producing high performing air purifiers that help millions of sufferers “Live Better”; that’s Alen Corporation, who claim products with the most advanced technology, engineering and design, for effective, efficient air cleaning. Their new technology products are truly revolutionary, able to sense the air quality in your home or business and react, as necessary, based on that air quality. We think their story will be meaningful and educational to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Austin, Texas facilities, to find out what the story behind the story is with this great and growing company, and to show the “World’s Greatest!…” viewers why Alen Corporation was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.

Learn more at www.how2media.com.
For more information, call 561-364-2645 or 561-364-2649.

Shop ’til you drop with this “World’s Greatest!…” honoree

How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected PriceGrabber.com to be a part of the popular television series.

“PriceGrabber.com is one of those companies that we like to feature on ‘World’s Greatest!…’. They are innovative, offering opportunities for their customers to review information about products and services through 25 different category channels; over 100 million people see PriceGrabber shopping content. They have a great story to tell, and we are excited to help them tell it” said Gordon Freeman, Executive Producer of the show.

“We are honored to be selected by the “World’s Greatest!…television program,” said Steve Krenzer, President of PriceGrabber. “This is a perfect opportunity for us to showcase our innovative approach to online comparison shopping, highlight our talented people as well as the many years of experience we have in this industry.”

As part of the show, How2Media will be sending a film crew to spend time at the company’s Los Angeles, California headquarters, to get the story behind the story on this great and growing company, and to show the “World’s Greatest!…” viewers why PriceGrabber.com was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.
Learn more at www.how2media.com.
For more information, call 561-364-2645 or 561-364-2649.

Oklahoma City plastic surgeon part of the latest “Best Of!…” series episode

How2Media, the producers of the television show “Best Of!…”, announced today that they have recently selected Inspirational Dr. Juan Brou, MD, to be a part of the popular television series.

“Talk about credentials….this Oklahoma City Plastic Surgeon has them all, including President of the Oklahoma chapter of the American Society of Plastic Surgeons; from breast augmentation surgery to facial rejuvenation to full body contouring, he can do it all. We think the story about his practice will be meaningful as well as educational to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the Oklahoma City Medical Spa by Dr. Juan Brou, to get the story behind the story about Dr. Brou, and to show the “Best Of!…” viewers why he was selected as the best in his category, and therefore featured on the show.

“Best Of!…” is a thirty minute show dedicated to highlighting the some of the best companies, products, and people in Oklahoma City area.. Each show is a fast paced tour featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country.

Learn more at www.how2media.com.
For more information, call 561-364-2645 or 561-364-2649.

Gannett Fleming Transit and Rail Systems named “World’s Greatest!…”

Delray Beach, FL—-How2Media, the producers of the television show “World’s Greatest!…”, announced today that they have recently selected Gannett Fleming Transit & Rail Systems to be a part of the popular television series.

“Gannett Fleming Transit & Rail Systems is one of those companies that we like to feature on ‘World’s Greatest!…’. As a division of Gannett Fleming, Gannett Fleming Transit & Rail Systems is supported by the resources of more than 2,000 highly qualified individuals in offices worldwide. Gannett Fleming Transit & Rail Systems has lended engineering and consulting expertise to 1000’s of projects, and has emerged as a true leader in transit and railroad track, signal, communication, and electric traction design. That’s what leaders do, they pioneer, grow, and lead. We think their story will be meaningful to our viewers” said Gordon Freeman, Executive Producer of the show.

As part of the show, How2Media will be sending a film crew to spend time at the company’s Valley Forge, Pennsylvania facilities, to find out what the story behind the story is with this great, historic company, and to show the “World’s Greatest!…” viewers why Gannett Fleming Transit & Rail Systems was selected as the best in their category, and therefore featured on the show.

“World’s Greatest!…” is a thirty minute show dedicated to highlighting the world’s greatest companies, products, places, and people. Each show is a fast paced tour around the world featuring behind the scenes footage, informative interviews, and exciting visuals.

How2Media is a 21^st Century television production company. Their award winning programming can be seen on national cable channels and local network affiliates across the country. For more information on How2Media and their show lineup, please visit How2Media.tv.
Learn more at www.how2media.com.
For more information, call 561-364-2645 or 561-364-2649.

“World’s Greatest!…” heading into its seventh season!!

How2Media announced today it’s looking for new segments for the seventh season of the hit national television show “World’s Greatest!…”  In the show’s first six season, viewers watched profiles on Anheuser-Busch, Crest, Hoover, Komatsu, and Samsung among hundreds of others.  This season, the show’s Executive Producers say they are looking for companies, people, places, and products who believe they are unique, innovative, and are changing the landscape of their industry! Learn more at www.how2media.com.
For more information, call 561-364-2645 or 561-364-2649. http://www.worldsgreatesttv.com.  You can also follow us on Twitter and Facebook!

WG 135 Segment

“World’s Greatest!…” aired this morning at 7am on the ION Network. If you missed the show this morning stay tuned tomorrow at 6:30am.

Learn more at www.how2media.com.
For more information, call 561-364-2645 or 561-364-2649.

www.worldsgreatesttv.com

www.how2media.tv